| Where
Craftsmen Still Care...®
West
Bend began producing top quality household items in 1911. Seven
men formed the West Bend Aluminum Ware company in an old button
factory located on the west bend of the Milwaukee River in West
Bend, Wisconsin, USA. Together with 14 employees they began to produce
pie plates, pans, ladles, and cups.
In
the 1920s, West Bend introduced its famous "Waterless Cooker",
a large pot with inset pans designed to cook an entire meal over
one burner. The lid of the cooker was fitted with clamps that prevented
the escape of steam during cooking, enabling meals to be cooked
without the addition of water. Advertising for the cooker illustrated
the convenience, healthfulness and economy of waterless cooking.
The new product was marketed coast-to-coast and worldwide. The waterless
cooker evolved into cookware sets which adapted the cooking method
to sauce pans, skillets, and roasters.
Today,
West Bend Cookware is a division of Regal Ware, Inc., the top United
States manufacturer of stainless steel cookware for the direct sales
industry. Regal Ware and West Bend Cookware brands are known internationally
for their quality products and service.
Lifetime®
Cookware is not sold through retail or Internet channels. It is
sold directly by independent business people who are best qualified
to demonstrate its superior qualities and long-lasting usefulness.
To locate a distributor and buy products, check out the our How
to Buy page. To get started with a career in selling Lifetime®
Cookware, stat with our Business Opportunities
page.
West
Bend Cookware is truly committed to continuously improve its high
quality, which allows it to offer you a lifetime warranty as a Lifetime®
Cookware customer.
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